QR CODE is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and large storage capacity compared to standardUPC barcodes. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds ("modes") of data (numeric, alphanumeric, byte/binary, Kanji) [Wiki}
This is a image of the QR code that goes directly to this page. We are going to put it on our magazine ad and digipak. It is a great feature, which is quickly becoming a common conventions of promoting and advertising as it is quick small and a direct link to the web page. It is more commonly being found on tv as well, for example on cooking programmes that then gives a link to ingredients link.
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